Reputation Management is the process of controlling your name or brand online. You can think about it as a way of controlling the rumor-mill. If someone is talking about you online, you need to know about. If someone is looking for you – you want them to find YOU, not someone else, right?
Think about this in terms of your local business. If you are a local store, for example: Bob’s Fish Shack. (Just FYI – I don’t know of a Bob’s Fish Shack, but it sounds like a great place to get your fishing gear.) Bob gets the word out about his shop with some flyers in town, some local advertising, and even his street sign.
But what happens when people go home, are trying to get ready for their trip in the morning and want to know when Bob opens? A few may open the yellow pages and look up Bob’s number. More and more people are going to Google and typing in the name of the store.
Now – if you are Bob, you really want people to find your store. Did you know that Google will often help you out by pulling up local stores based on your IP Address. Yep – they have some idea of where you might be and want to give you what you are looking for.
